“The Fast and the Furious” writer set to release an NFT racing game

The writer of “The Fast and the Furious” film, David Ayer, is venturing towards the Web3 gaming industry. The writer will work alongside Feature.io to create a non-fungible token (NFT) focused platform and work on an immersive racing game called “Lollipop.”

David Ayer to create an NFT racing game

The Lollipop Web3 gaming project will run on the Polygon layer two blockchains. The project will integrate gaming, professional sports, and episodic streaming. According to the CEO of Feature.io, Steven Ilous, this game will be the future of media entertainment.

Ilous said that Lollipop was an opportunity to release next-generation content focusing on how audiences consume content. The game will be created on Unreal Engine 5, featuring high-powered cars, stunts, and explosions, mimicking “The Fast and the Furious” film.

“I’m excited to be working with the team at Polygon on “Lollipop.” As a filmmaker, I’ve always been interested in exploring new forms of storytelling and entertainment, and blockchain gaming is the perfect opportunity to do just that. I can’t wait for players to experience the thrill of racing in this innovative new game,” Ayer said.

Ayer and Ilous want this game to appeal to a vast audience. Therefore, the two have not mentioned NFTs when promoting the game. Instead, they have described in-game items as digital collectibles, as some gamers dislike NFTs. Most traditional gamers are more open to buying NFTs if described as “digital collectibles.”

Not many details have been shared about this fane. However, the assumption is that players will accumulate in-game assets such as NFTs. These assets can be bought, sold, and traded on the Polygon later-2 network. The President of Polygon, Ryan Wyatt, noted that he was pleased with this project, referring to it as “truly pioneering.”

NFT gaming could be the next big thing

There has been a notable increase in the number of people supporting the blockchain gaming industry. In 2021, investments in the metaverse and blockchain gaming industries reached $3.7 billion. In 2022, these investments increased to $7.6 billion.

2023 could also be a good year for the blockchain gaming sector. More than $500M has been invested since the start of the year. Some of the leading projects in the industry have already announced offerings in the NFT gaming space, including Yuga Labs, which is currently working on the Otherside project.

Traditional gamers and game publishers are showing massive interest in this industry. Square Enix, one of the largest players in the video gaming industry, announced that it would double down its plans for the NFT sector this year. Square Enix recently unveiled its Symbiogenesis NFT project.

However, the video gaming industry has not been all welcoming towards Web3 games. Some gamers and game publishers have criticized NFTs and blockchain games for failing to focus on offering fun and entertainment, and instead, they focus on monetizing their offerings.