Yuga Labs Taps Helika To Bring Data Analysis Into Web3 Gaming

Data Analytics startup Helika has announced a collaboration with Yuga Labs, maker of the Bored Ape Yacht Club, to bring analytics to web3 gaming. This comes after Helika raised $4 million in March to expand its platform for the web3 community. The funding round was led by Diagram Ventures, with participation from top venture capital firms like Brain Holdings, StreamingFast, SFermion, Builder Capital, and Fenbushi. Other participants include Montreal investor and game entrepreneur Marc Alluol andAprkle Ventures.

Chief Executive Officer of Helika, Anton Umnov, stated that the project is getting off the ground and the team working with 20 engineers for the project.

Helika will be capturing data on the user by monitoring the wallet information and then tracking it across a social path. Then the behavior of the individual is aggregated into a group of users with similar behaviors.

Yuga Labs Is Already Developing Some Game Initiatives

Yuga Labs stated that the company already has some games it is developing, and its partnership with Helika will help them with the right information to execute the project. The games are based in different areas and have different play styles. As a result, the development team is looking to see how they manifest in terms of reach and player engagement.

Chief Executive Officer of Yuga Labs, Spencer Tucker, commented on the development. “Helika can help us understand those relationships in the aggregate sense,” he said.

Helika is bringing a different dimension to the Web3 space, most companies in this space find it very difficult to drive growth through data-driven decisions. With the no-code platform that Helika is introducing in-game, social media and on-chain analysis will allow companies to understand user behavior to increase engagement. It will also ensure better strategic decisions, user acquisition, and retention.

Helika Platform Provides Several User-Friendly Products

Helika says it is coming into the Web3 space with a suite of powerful products that will allow its clients such as Treasure and Yoga Labs to collect sales and royalty data. It will also allow the platform to easily determine optimal mint for future NFT drops, onboard new users, and analyze user wallet activity.

NFT projects and many Web3 gaming studios have been having challenges such as a lack of reach, visibility, and revenue from NFT collections. But Helika says its platform will solve these issues by enabling major web3 companies to make informed, strategic decisions.

Helika will be helping NFT projects and gaming studios understand their user engagement and retention. This will enable them to gain more understanding of other NFTs and games their users interact with. According to the platform, the aim is to enable their users to easily integrate social, Web3, on-chain, off-chain, and zero-party data.  Helika says this data will be able to boost growth and product performance in Web3 projects.