Vayner3 partners with Crown Loyal to celebrate Super Bowl LVII ad through an NFT-powered experience

This year’s Super Bowl did not see a wide range of crypto-related promotions appearing on the screen. However, the non-fungible token (NFT) industry debuted successfully during the Super Bowl. The whisky sponsor for the National Football League (NFL), Crown Royal, has returned to the NFT space with a new project whose ad runs during the Super Bowl.

Vayner3 partners with Crown Loyal

Crown Royal is working with Vayner3 on a new project called “Crown Royal Chain of Gratitude.” The project was released alongside the brand’s first 60s Super Bowl commercial. The new blockchain game for this project revolves around minting NFTs and distributing exciting prizes that will support creating a new community.

The Super Bowl LVII was iconic because it brought the NFT market to the limelight. One of the companies that used the most-watched football event in the United States to market its offerings was Crown Royal. The company is the whisky sponsor for the NFL.

The company featured a Canadian theme in this year’s Super Bowl ad. The ad was also celebrated in the virtual industry and was associated with a new NFT project known as “Crown Royal Chain of Gratitude.” This marks the second time the brand is venturing into the blockchain industry. The debut campaign for this project is known as “That Deserves a Crown.”

Crown Royal will be working with Vayner3, a Web3 consulting company, to release this project and create an NFT experience for the users. The whisky company first ventured into the Web3 industry in 2022 after releasing an exclusive NFT-themed drop.

Crown Royal’s NFT game

The collectors of digital assets within the game can mint one NFT known as “Token of Gratitude,” released through the official platform. Each person who mints the NFT will get a unique link sent to others to generate a “chain of gratitude.” The users who want to participate in the project can mint the NFT, start their chain, or receive it from a friend.

The objective behind the Crown Royal NFT game is that every player will grow their chain to the largest possible size. The users that have the largest chain have a chance to win a personalized Crown Royal cape. One of the lucky collectors will get a pair of customized sneakers from Crown Royal.

The Vice President of Crown Royal, Nicky Heckles, commented on this development saying, “We’re proud to close out a great second season as the official whisky partner of the NFL, extend the spirit of generosity and really champion those that make game day great at the stadiums across the country and in our daily lives.”

Vayner3 is a Web3 company that was created in 2021 when the NFT boom was at its peak. The company was founded by Gary Vaynerchuck, with the firm working on providing an experience in decentralized autonomous organizations (DAOs) and other NFT projects and companies seeking to venture into the Web3 industry.