Web3 Game Upland Introduces Airdrop Campaign Ahead Of New Token Unveiling

Upland is a blockchain-based management game where gamers control virtual versions of real-world sites. The game has announced the launch of its “Share and Build” airdrop program, granting rewards to the community before the upcoming release of its new Ethereum-compatible token.

Throughout this three-week interval, which is currently ongoing, users can receive points by completing missions and engaging with social media posts in the Upland app. These points can later on be swapped for the new ETH token

Interacting With Upland Partners Can Boost A Player’s Tier Ranking

In November last year, Upland revealed its plans to launch an Ethereum-compatible token linked to their Sparklet game currency, after a community vote in support of the idea.

The ‘Share and Build’ airdrop program provides up to 10 reward levels, with social metrics and engagement levels on X influencing tier placement. In addition, if players also interact with chosen Upland partners, their tier ranking will be boosted.

By finishing each section of the airdrop program, players will get a Block Explorer NFT. If participants gather five of these NFTs, they can have the opportunity to obtain a unique NFT to use within Upland’s ecosystem.

Upland is developed on the open-source EOS network. In the game, virtual landowners mint land and property that are linked to real properties in the physical world, especially in the US.  Players can also engage in other activities like Attending events, building collections, partaking in treasure hunts, and Collecting NFTs.

Upland Seeks To Redefine Virtual Real Estate And Gaming Economies

Upland, officially known as Uplandme.Inc, is located in Palo Alto, California, U.S. The firm stated that it has one of the most rapidly expanding metaverses mapped to the real world.

Gamers have acquired millions of dollars on Upland so far, and the company asserts that it aims to shatter the stereotype of play-to-earn games. However, accumulating valuable properties and achieving quick money still require players’ dedicated time and effort.

Idan Zuckerman, Mani Honigstein, and Dirk Lueth are serial entrepreneurs who founded the enterprise in 2018, under the name Uplandme. The firm quickly secured over $1.8 million in funding to launch its game, which was tested in beta during 2020.

Upland presently provides 13 United States communities, attracting over 100,000 in-game landowners from around the world.

Since its debut this year, over two million NFTs have been purchased by gamers, resulting in insufficient availability of virtual land in cities such as Manhattan and San Francisco.

In addition to finishing property collections, constructing residences, and participating in city tours and treasure hunts, over 60,000 daily engaged users exchange, sell, and purchase digital assets on Upland every day.