Salesforce To Roll Out NFT Minting And Selling Program In October This Year

Cloud software giant Salesforce has become the latest company to enter the non-fungible token (NFT) space. The customer relationship management software firm revealed today that it will be launching NFT Cloud to help businesses and brands mint and sell their NFT assets with ease.

The new platform is described as an easy-to-use stepping stone to the world of metaverse and NFTs. It will allow brands to take advantage of Salesforce’s cloud-based tools to launch and sell NFTs. It will also allow them to pull data and engage online communities.

An NFT is held as proof of ownership for an item, which could be physical or digital. Some of the most popular use cases for NFTs include sports collectibles, profile pictures, digital artwork, and video games. Additionally, they can be used to access things like real-world events and private web communities, as well as for brand loyalty initiatives.

Senior Vice President of emerging technologies at Salesforce, Adam Caplan, while commenting on the launch, stated that the brands will likely use NFTs for those purposes in the future. The idea is to allow access and engagement rather than selling them without functional utility.

The Full Launch Of The Program Comes Up In October

The NFT Cloud has been launched as a pilot program and will be available to limited customers. However, the full launch of the program, to be offered to every customer, comes in October, according to the announcement.

Also, the program’s website doesn’t provide any clarification regarding the blockchain platform that will be available to mint NFTs. But it’s likely not going to support any blockchain that utilizes an energy proof-of-work consensus model. Most of those that kicked against the idea cited environmental concerns. As a result, the company is trying to make it environmentally safe.

This means that the program will do away with Ethereum, the major platform for NFT collectibles. Meanwhile, Ethereum is planning to move to a more energy-efficient proof-of-stake protocol, although there is no specific time targeted for the transition.