OKX Introduces New Crypto Gaming Launchpad In Partnership With Immutable

OKX, a Cryptocurrency exchange, has formed a strategic partnership with Immutable, an Ethereum gaming platform. The purpose of this alliance is to introduce an exclusive GameFi launchpad on OKX’s NFT marketplace, along with other cooperative integrations.

The launchpad will be utilized (at least partially) to unveil assets linked to games debuting on the Immutable zkEVM system. OKX will also provide support to zkEVM through its wallets and the marketplace.

The Partnership Seeks To Provide Digital Ownership To Gamers Globally

In addition, Immutable will incorporate the OKX wallet into Immutable Passport, a streamlined wallet and cryptocurrency gaming platform. It will also incorporate the OKX NFT Marketplace into the Immutable marketplace and orderbook.

The co-founder and President of Immutable, Robbie Ferguson, stated that partnering with OKX is in line with the company’s goal to provide digital ownership to all gamers around the world.

He added that OKX’s advanced technology and robust ecosystem merged with the Web3 gaming knowledge of Immutable allows the firm to unlock new gaming adventures for millions of players around the world.

He further stated that, With OKX, the team is introducing an innovative GameFi launchpad to open doors for the next billion players in web3 gaming.

As stated, the GameFi launchpad is likely to be introduced in the next few months, as Immutable zkEVM games like Shardbound, MetalCore, and Guild of Guardians begin to launch.

On Thursday, a May 15 global release date of Guild of Guardians was revealed, while the creators of MetalCore recently informed Decrypt’s GG that they’re aiming for an open beta launch in May. Shardbound hasn’t specified a release window yet but has initiated an alpha playtest with 2,000 users recently.

OKX Is Positioned To Lead The Way In Web3 Gaming And Cryptocurrency Innovation

Jason Lau, OKX’s Chief Innovation Officer, underscores the emergence of Web3 gaming into the mainstream. He highlighted the team’s dedication to ensuring that their wallet and marketplace lead the way for accessing the upcoming generational games and their items.

OKX, established in 2017 by Star Xu, is a global exchange for derivatives exchange and crypto spot. It is also recognized as the second-largest crypto exchange by trading volume, serving more than 50 million users worldwide.

It was founded by Star Xu who holds the position of the Chief Executive Officer as of 2023, with Hong Fang as the President and Haider Rafique as the Chief Marketing Officer. OKX is managed by OK Group, which also possesses the crypto exchange Okcoin.

OKX serves as a platform where investors can purchase Ethereum, Bitcoin, and other cryptocurrencies.

It presently functions across global markets, including France, The Bahamas, the United Arab Emirates, and Hong Kong. OKX has offices situated in Australia, Singapore, Silicon Valley, Hong Kong, Turkey, and Dubai.

Furthermore, OKX has formed strategic alliances with brands and sports teams such as the Australian Olympic Team, McLaren, and Manchester City. Since 2022, OKX has been sponsoring the Tribeca Film Festival and holds exclusivity for cryptocurrency exchanges and non-fungible token (NFT) marketplaces at Tribeca events.