Video game industry giant Ubisoft officially announced on December 7, 2021, that it would integrate NFTs into the game Ghost Recon Breakpoint. Their NFTs are called Digits, and players will be able to acquire them in the form of in-game items, helmets, armor, vehicles, and weapons. Additionally, gamers will be able to purchase them on the new platform Ubisoft Quartz. Players may buy and resell the Digits, and ownership is recorded on the blockchain. Industry competitors have previously expressed enthusiasm for NFTs’ relevance in gaming. Thus, Electronic Arts CEO Andrew Wilson acknowledged NFTs’ future importance despite early developments. Also, Square Enix has already launched an NFT collection based on its Million Arthur franchise and maybe looking into blockchain game development. In addition, Major Japanese publisher SEGA is also considering NFT investment with a budget of 10~15 billion yen. >>>Visit the BEST NFT Marketplace<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. What is Ubisoft Quartz Ubisoft Quartz is a new platform developed by Ubisoft whose goal is to provide a way for gamers to purchase, trade, and collect NFT supported by specific Ubisoft NFT games. However, Ubisoft claims that its NFTs are both playable and energy-efficient. Digits NFTs will be integrated into many Ubisoft games. As an example, we can take a look at the first game supporting Digits, Tom Clancy’s Ghost Recon Breakpoint. In this game, in order to use Digits NFTs, players must be over 18 and must reach experience level 5 in-game. To make sure that each Digit is unique, each NFT comes with a serial number, and they can remember the owner’s name for years. Unfortunately, Ubisoft Quartz currently has very limited access and is currently only available in a few countries such as the US, Spain, Canada, France, Germany, Italy, Belgium, Australia, and Brazil. By heading over to the Ubisoft Quartz market, you can find a large collection of fairly identically looking helmets, rifles, and pants, which are apparently differentiated only by a unique serial number engraved on them. So far, some Digits NFTs have been given to gamers for free, and Ubisoft claimed that more free Digits are coming in 2022. However, for those NFTs that are free, you still need to meet some requirements. Therefore, for some of the available free Digits NFTs, you need to have 650+ hours of in-game activity. We assume that if the Ubisoft games were more popular and the available Digits were a bit more appealing (with significant differences in look), both sales volume and prices would rise. >>>Visit the BEST NFT Marketplace<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Controversy After the initial release of the Ubisoft Quarts market and their involvement in NFT, many players expressed their fear that Ubisoft may be starting a negative trend in gaming. They believe that NFTs would bring just another way to monetize gamers and entice them to pay for additional extensions and extra packs for games that they have already purchased. In addition, if we consider the fact that NFTs can be traded due to the limited availability and uniqueness of each NFT, they would likely be more expensive than typical microtransactions. Since there is no regulation surrounding NFTs, it makes them an easy means of money laundering. Additionally, they may have a disastrous effect on the environment since the regulation and verification of blockchains consume a lot of power, and it causes NFTs to have a large carbon footprint potentially. However, Ubisoft argues that its Digits NFTs are environmentally friendly. If players find their current NFTs boring, they can always trade them and sell them off to someone else. However, this could be a real problem because it could turn games into a monetary investment for some who have no interest in playing games but only wish to collect and resell rare NFTs at high prices. Ubisoft Quartz is Ubisoft’s attempt to insert NFTs into its games by making them playable. These NFTs, called Digits, can be collected, traded, and purchased. Ubisoft was excited to launch Ubisoft Quartz, but gamers did not share its enthusiasm. So when Ubisoft released a YouTube video introducing Ubisoft Quartz and Digits, the video was showered with enough dislikes to make Ubisoft delist it. According to Apex Legends Senior Character Artist Liz Edwards, Ubisoft’s NFTs have experienced poor sales, but this has not stopped Ubisoft from pushing them. Ubisoft Strategic Innovations Lab VP Nicolas Pouard still believes in the potential of NFTs, and he stated NFTs have plenty of benefits, including allowing players to resell their items when they’re finished with them, but for now, he claims, gamers “don’t get it.” >>>Visit the BEST NFT Marketplace<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Price prediction In the nearly 120 days since Ubisoft released their Digits NFTs, analysis shows that they had only 96 successful sales from among their collection of thousands of minted Digits. Objkt, a marketplace where you can sell and trade Ubisoft NFTs, seems to have closed trading on all Ubisoft NFTs without giving a valid reason. You will only receive a message saying, “You can’t trade this Digit at the moment, please visit quartz.ubisoft.com for more information.” However, if you navigate to the Ubisoft Quartz website, you also cannot find any relevant additional information. No matter how “decentralized” an in-game NFT marketplace is, the underlying value of those NFTs will always be tied to the game (or games) with which they’re compatible. As Ubisoft’s announcement suggests, that value can deteriorate instantly if and when the owner of a video game decides to stop supporting that game. People who have already purchased some of these digital collectibles are stuck owning them in just one game. Therefore, if that game no longer gets new content and updates from the developer, it can be a real sting for those who picked up an NFT at a high price. Some Ubisoft NFTs were purchased for the price currently equivalent to about $330. Similarly, people who bought NFTs for the recently shut down racing game, F1 Delta Time, one of which was valued at about $265,000 at auction last year, are probably in a worse position. Why? Simply because the game has been shut down entirely and will not come back. However, by way of compensation, the developers of that game have given a few options for current NFT holders to swap the NFTs for “proxy assets” that can be used to “obtain NFTs for products across the REVV Motorsport ecosystem” in the future. >>>Visit the BEST NFT Marketplace<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Is Ubisoft leaving the NFT market? Not really. Ubisoft teased more new Ubisoft NFT games are coming via the official Ubisoft Quartz site, which notes “more updates with features to the platform and future drops coming with other games,” suggesting they’re bringing Quartz or Digits to their other games. Proof: “New Ubisoft NFT Games Thank you to all Ghost Recon® Breakpoint players who claimed their first Digits! You own a piece of the game and have left your mark in its history. As the last Digit for Ghost Recon Breakpoint was released on 3/17/2022, stay tuned for more updates with features to the platform and future drops coming with other games!” Ubisoft is also found in the list of investors behind the game “Cross the Ages”, a free-to-play card game that allows its players to compete to win NFTs. Still, it’s unclear how much money Ubisoft planned to invest in the game or what reasons Ubisoft has for investing in the game. However, it’s worth noting this isn’t Ubisoft’s first expression of interest in NFTs. Around 2,000 gamers have been surveyed worldwide to find out what they think about the new era of gaming, NFTs. A leading platform for online communities and fandoms claims that 70% of gamers hate NFTs and consider them to be ‘negative’ and an unfavorable addition to games. Furthermore, the majority of them think that NFTs are just a waste of time and an unwanted financial element to the gaming industry. Even though the gaming crowd did not welcome Ubisoft’s NFT project, they still announced plans to be creating more Digits NFTs for their games in the future. So we will see how they will try to make the gamers adopt their NFTs resulting in more revenue. >>>Visit the BEST NFT Marketplace<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. What is the best NFT to buy in 2022 If you are indecisive about which NFT to buy and invest in the future, we recommend you to check out Lucky Block NFT. After many years of success in the crypto field, Lucky Block launched its own NFT. The first benefit of buying a Lucky Block NFT is having a guaranteed entry into the daily lottery draw. This daily lottery draw is accessible only to NFT holders and is separate from the main Lucky Block game. So as long as you remain an NFT holder, you stand a chance to win a jackpot prize every day. You won’t know if you got a rare NFT until you complete your purchase. >>>Get Lucky Block Platinum Rollers Club<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. How to buy Lucky Block NFT If you eagerly want to purchase Lucky Block NFT but you are not clearly unsure how to do it, make sure to follow the steps below. Ensure you are on the Binance Smart Chain in Metamask To purchase Lucky Block NFT, you need wBNB tokens, which operate on the Binance Smart Chain. Therefore, you will need to click on “Wallet” and select “Binance Smart Chain” in the Metamask network settings. If this method doesn’t work for you, somehow, navigate to Settings – Network – Add Network and enter the following details: Network Name: Smart Chain New RPC URL: https://bsc-dataseed.binance.org/ ChainID: 56 Symbol: BNB Block Explorer URL: https://bscscan.com Get wBNB tokens Swap other cryptos for wBNB tokens because you need 3.75 wBNB to buy the NFT. Go to the NFT marketplace in your browser Enter “nftlaunchpad.com” Click on the “Connect Wallet” button You need to connect Metamask to the NFT launchpad because this is the only way to buy Lucky Block NFT. Click the “Explore” button You will see Platinum Rollers as one of the available collections you can buy. Click “Buy Now” to purchase the NFT You will only know which NFT you bought when the transaction fully completes. Therefore, only then you will find out whether you are a lucky owner of rare Lucky Block NFTs or not. Then, wait for a few seconds, and the NFT will appear in your site profile area >>>Get Lucky Block Platinum Rollers Club<<< Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Conclusion After the industry competitors have previously expressed enthusiasm for NFTs’ relevance in gaming, including Electronic Arts and major Japanese publisher SEGA, Ubisoft has launched its own NFT project, called Ubisoft Quartz. Its initial goal was to provide a way for gamers to purchase, trade, and collect NFT in Ubisoft games. First, they’ve come up with a collection of minted NFTs made for Tom Clancy’s Ghost Recon game, offering players some NFTs for free and some to be purchased on their Quartz marketplace based on the Tezos blockchain. However, players did not welcome this idea. Instead, many players expressed their fear that Ubisoft may be starting a negative trend in gaming and that NFTs would bring just another way to monetize gamers and entice them to pay for additional game-related items. In the first four months of the Ubisoft NFT release, analysis shows that they had only 96 successful sales from among their huge collection of minted Digits. However, Ubisoft does not consider this project a failure, as it could be seen right now. Instead, they announced their plans to be creating more Digits NFTs for their games and some other games in the future. We will see how the Ubisoft NFT project and involvement of NFTs in their games will go in the future and whether they will manage to make the gamers adopt their NFTs resulting in more revenues and sales.
