BAYC And Old Navy Partner For New Bored Ape T-shirt Line

Despite the current bear market that is dominating the general digital assets market, the NFT space is still recording new partnerships and business seems to be growing. Notably, Bored Ape Yacht Club and Old Navy have partnered to create new products for the market.

Due to the new partnership, Old Navy has released Bored Ape Yacht Club (BAYC) T-shirts on its site. The shirt, which is listed on the Old Navy/Gap website shows BAYC #7285 on a grey T-shirt. The price of the shirt is now $18.99 and the preview of the preferred T-shirt is also available.

Old Navy and BAYC Partnership/T-Shirt

BAYC and Old Navy have now partnered to create the T-shirt together. What seems interesting about this is by looking at first glance, it does not seem like BAYC #7285 is owned by Old Navy. Instead, the owner, as discovered by The Bored Ape Gazette appears to be the Twitter user, @dora_and_dolly.

Normally, licensing rights are reserved for the owner of the individual nonfungible token on the blockchain. Thus, possibly, in this case, @dora_and_dolly might be Old Navy, or they have compensated them for this specific deal.

These T-shirts are available on the Gap/Old Navy site here.

Old Navy Overview

Old Navy is an American clothing retailer that has been owned by GAP since 1993. It was launched in 1994 and has since built 1,106 locations, and as of 2019, had a revenue of $4 billion. The biggest of the Old Navy stores are its flagship stores, located in New York City, San Francisco, Mexico City, Seattle, Chicago, and Manila.

Although they have branches in other places, the majority of their stores are in the United States and North America.

The Future Of Fashion Collaborations

Based on GQ, the Old Navy x BAYC collaboration is just the first from the United States fashion giant. Notably, it is a part of an upcoming line that will feature character likenesses from several popular NFT collections.

Analysts hopefully hope to see some more blue-chip NFTs promoted by Old Navy in-store and online through the creation of merchandise. Based on a statement by Hypebeast, we are expecting to see more pieces featuring six different Bored Apes, one CryptoPunk, 11 Mutant Apes, and, later this season, six CloneX NFTs from a partnership with the virtual sneaker maker RTFKT.