8-Bit x Highstreet World Unveil A Phygital Retail Store In The Metaverse

Highstreet World, the renowned retail-focused metaverse, has confirmed its partnership with the founder of luxury fashion company “8-Bit By Mostly Heard Rarely Seen” Jonathan Koon. The new partnership is set to be launched on August 1, 2022.

Many consider it a unique experience since it connects real streetwear fashion with the metaverse. Through the new project, you can wear your 8-Bit apparel in the metaverse.

Highstreet x 8-Bit Partnership

Through this partnership, Highstreet and 8-Bit Launch have become a major phygital business model in the retail space. For now, 8-Bit’s clothing can be accessed at Harrods, Selfridges, and Bloomingdale’s US, to name a few. Starting from August 1, all these stores will become a portal to Highstreet World.

By scanning the QR guide that is sewn onto every garment, 8-Bit clients can develop a digital version of themselves and then wear their 8-Bit in Highstreet World. Furthermore, these users will get a starter pack of 972551HIGH tokens, the game’s native currency. By using this pack, they can begin exploring the metaverse.

When talking about the partnership, CEO and Co-Founder of Highstreet, Travis Wu, stated:

“Highstreet and Jonathan Koon are after the metaverse’s Holy Grail: To lead anyone, anywhere, into the metaverse in a smooth, natural way. Every participant’s avatar will be an extension of their real-world self. We’re taking this step with Jonathan and 8-Bit on bridging streetwear culture with Web3 at Highstreet World.”

By going to Highstreet World, 8-Bit clients can permanently record the ownership of their garments through blockchain technology. Moreover, they can resell the nonfungible tokens of their garments on marketplaces like LooksRare and OpenSea.

Highstreet World Overview

Highstreet World is a commerce-centered metaverse that is built with brand integration and on-chain features. This year will be a big one for Highstreet. The reason being that the team will be launching the game in four phases in 2022. The game is now in its first phase during which the players can buy homes in in-game regions like AVAX Alps and Binance Beach.

Ventures like Highstreet World continue to shed some light on the growing popularity of phygital experiences. Earlier in the year, Italian fashion brand Diesel dropped their phygital NFT wearables in a collection known as D: Verse.