The NFT protest on the streets of SoHo in Manhattan, New York is the most recent event in the NFT world where the crypto community has stopped for at least a moment and wondered if this situation was even an option. For many, the protest was just a huge laugh. The entire protest is known as “God hates NFTs’, which is one of the signs of the protest. Other signs were “Make Fiat Great Again” and “Crypto is a Sin”. Although the news spread like wildfire on the Internet, it was later revealed that the protest was just a marketing stunt created by Bobby Kim, founder of The Hundreds, the streetwear brand, to promote his own NFT collection called Adam Bomb Squad. Why did the protest happen? It is not a coincidence that the protest happened. The protest happened on the opening day of the most important NFT event, NFT.NYC. Jodee Rich and Cameron Bale founded the event in 2018. Whether they are creating NFT for art, music, gaming, or web development, the goal was to gather NFT artists and collectors in one location. This year’s NFT.NYC was the fourth such event that happened in New York from June 20th until June 23rd. It is an annual superconference for a week of panel talks, online activations, entertaining events, and networking opportunities. It gathered together hundreds of tech artists, musicians, filmmakers, investors, and entrepreneurs. There were a total of 14,000 guests throughout the course of the week and 1,500 speakers. The diversity of NFTs was the focus of this year’s NYC.NFT. Altogether, there were seven venues that prove that NFTs provide access to actual events, gatherings, and conferences in addition to the digital art you see people collecting online. The event ended with Madonna’s NFT live performance. What inspired the idea for the protest? The marketing stunt was perfectly timed during the pride month and just a day after Juneteenth. So it is not a wonder that the protest was a mock demonstration modeled after the homophobic and racist Westboro Baptist Church. But luckily, the protest wasn’t real, but just a really smart way to promote an NFT collection. The golden rule in marketing is “Any advertisement whether positive or negative is a good advertisement”. For those who are not familiar, Juneteenth is a holiday that is celebrated in the USA on June 19th as the day when the last slaves were freed. What is negative marketing and is it effective? Negative marketing is often used today and is very effective. There are several types of negative marketing and this type of advertising can be used for various purposes. Negative marketing is usually used by celebrities, where the most important thing is for a lot of people to hear the message. To take advantage of negative marketing in the right way, you need to be a good psychologist. First, you need to know the target audience that you want to attract. For example, if you are aware of what your target group doesn’t like, you can use that for the concept of your advertisement. So, if your customers don’t like something, emphasize that you don’t like it in your ad and you have already attracted their attention. With this procedure, you “hit the emotion”, and that is the main weapon of any marketing. It is advisable to use a little humor as well. And this is exactly what Kim did. He used two, currently, the most controversial topics, racism, and homophobia, to attract attention to his idea. About Adam Bomb Squad NFT The Hundreds’ Adam Bomb Squad is an NFT initiative that has 25,000 different bomb combinations and coordinating backdrops from its two-decade history. When you own an NFT, you get a membership card with benefits from Adam Bomb Squad and the NFT community. The whole idea of the Bomb Squad NFT began accidentally. Three years in the business, there was an idea for the Solid Bomb version of the logo to turn into a character version. In the beginning, the character version didn’t have much success. Adam Bomb initially had a hard time getting going. In 2006, it made its debut on the back of a Freshjive collaborative T-shirt. Then, it was added to a sweatshirt. But nothing significant happened until it was introduced as a basketball. To form the Adam Bomb Squad two additional bombs were added to complete Adam’s environment: Madam Bomb and Badam Bomb. Madam served as the spokesperson for The Hundreds’ brief Tens women’s division. The evil adversary materialized as Badam. All together, these three were The Adam Bomb Squad. Adam Bomb was never a huge success, but it has been present as The Hundreds’ face for 15 years. At award ceremonies, on celebrities, on skaters, and in music videos, Adam Bomb topped the highest Times Square billboard and made cameo appearances in Pixar films. Adam Bomb has become recognizable as the streetwear mascot, but as we all know everything started to move to the Internet. Young people, who are the targeted audience of the streetwear brand, switched their interest from skating to technology, so the brand had to change too. The Hundreds created 25000 NFTs, and each of them is a unique piece of collectible art. What is the best NFT to buy in 2022? The Platinum Rollers Club NFT Collection is our top pick for the greatest NFTs to acquire or trade right now. Lucky Block is a cutting-edge gaming-centric crypto platform that runs on the Binance Smart Chain (BSC). The platform aims to promote transparency and fairness in gaming by developing a gaming system that allows all players a greater chance of winning while also contributing to the community and giving token holders a sound investment plan. Lucky Block shortens the time between drawings and allows for more draws per day, increasing players’ chances of winning while decreasing their wagering expenses. Furthermore, regardless of the magnitude of the jackpot prize, the implementation of distributed ledger technology enables speedier payments as well as complete documentation and verification. Lucky Block’s app and NFT platform allow token holders to participate in daily drawings. Holders of LBLOCK, Lucky Block’s native token, may spend their tokens to buy $5 entry tickets, with one winner each day taking home the prize. Another fascinating aspect is that 10% of each daily jackpot will be donated to charity, with players voting on which charity to support. The cause with the most votes will get 70% of the funding, with the remaining 30% distributed among the other foundations by Lucky Block, guaranteeing that each enterprise receives money. Their NFT collection is called Lucky Block Platinum Rollers Club NFT and it consists of 10000 pieces. The main quality of every NFT, besides it being a unique work of art, is that it serves as a lifetime ticket for the Lucky Block lottery draw. The lottery winnings are also NFTs or Lucky Block tokens that you can sell for crypto and later withdraw in fiat currency. Get Lucky Block Platinum Rollers Club Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. How can you buy the Lucky Block NFT? The Lucky Block Platinum Rollers Club NFT collection is minted on the Binance Smart Chain and that’s why you will need Wrapped BNB (WBNB). If you are using Trust Wallet, just add the coin to your wallet and then swap it with another crypto. Get Lucky Block Platinum Rollers Club Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Step 1: In Metamask, make sure you are on the Binance Smart Chain. By default, Metamask will take you to the Ethereum Main Network, and to change the network, you need to click on “Wallet”. After that, you need to select Binance Smart Chain Network (which will be positioned at or near the bottom of the list of networks). The ones of you who don’t see Binance Smart Chain listed, need to go to “Settings – Network – Add Network” and enter the following details: Network Name: Smart Chain New RPC URL: https://bsc-dataseed.binance.org/ ChainID: 56 Symbol: BNB Block Explorer URL: https://bscscan.com Then, go back to the network settings, choose Binance Smart Chain, and close the view. You will see under the “Wallet” heading that the network is now showing Binance Smart Chain. Step 2: Get WBNB. Swap BNB or another crypto for WBNB. Make sure you also have a small amount of BNB to cover gas fees and remember that you will need 3.75 WBNB to buy the NFT. Step 3: Go to the NFT marketplace in your browser. Simply go to nftlaunchpad.com. Step 4: Click the “Connect Wallet” button. Here, you simply need to click on the “Connect Wallet” button. Step 5: Connect MetaMask or Trust Wallet If you are using MetaMask, make sure to be on the Binance Smart Chain network, and also keep in mind that Trust Wallet is not available at launch. Step 6: Click the “Explore” button. Here, you will notice Platinum Rollers as one of the collections that you can purchase. Step 7: Click on “Buy Now” to buy the NFT Don’t be confused about not seeing the image of the actual NFT during the buying process. You will see it after the transaction is done. Step 8: Here you will see your NFT appearing in your site profile area. For accessing NFT Launchpad from your phone, you need to use Metamask’s built-in browser. Simply go to the drop-down menu and select “browser”. Then, type the “nftlaunchpad.com” URL into the address bar to navigate to the marketplace. Now, you will see the NFT in your profile on NFT Launchpad. Click on the avatar on the bottom left-hand side. To see the NFT in your MetaMask wallet, go to the import token at the bottom of the assets list. For the contract address paste: 0x78178bb96d3533D45EB4809bfE4c3F69E712b560 Collectible ID: the number of the NFT you bought Token symbol: LCK Decimals: 0 As we already mentioned, you can purchase your Lucky Block NFT on Launchpad, but there is one more way to do that. You can purchase the Crypto for your Lucky Block NFT, or any other NFT on eToro, and here we will explain how you can do that. Get Lucky Block Platinum Rollers Club Cryptoassets are a highly volatile unregulated investment product. No UK or EU investor protection. Conclusion The whole idea behind the NFT protest was very clever. Bobby Kim used a textbook example of negative advertisement. He had a goal, a lot of people have to hear about his NFT collection Adam Bomb Squad. He chose a way, a protest in SoHo, one of the busiest neighborhoods in New York. And of course, he entered the element of emotion, he chose today’s most important and most covered topics, racism and homophobia. The timing was also perfect, during the LGBT awareness month and just a day after Juneteenth, the day when the last slave was freed. This news spread so fast, that in a matter of days every internet media in the world had an article about The Hundrends’ orchestrated protest to promote an NFT collection Adam Bomb Squad.
