NFL All Day sells the most during the Sunday real-life matches

Dapper Labs’ formally recognized NFL All Day NFT gems platform went live the previous month. During the first few days of the NFL season opener, a vital phenomenon has emerged in the sales figures: users purchase a more significant number of the NFTs on Sunday, the day when most of the actual matches are played.

NFL All Day’s spikes stand out among the existing virtual currency bearish trend, which has dramatically affected NFT price increases and product sales.

NFL All Day topped the total 24-hour NFT business rankings at CryptoSlam on both the 12th and 19th of September, beating out the Bored Ape Yacht Club and other high-priced blue chip initiatives. Whereas the average Bored Ape purchase price in September has always been around $110,000 in ETH, the ordinary NFL All Day purchase price is only $31.

According to CryptoSlam information, NFL All Day noted nearly $1.17M in backup market transactions on the 11th of September, the first significant lineup of games this season, a boost of approximately 283% over the preceding day. That momentum continued the next day, with around $1.1M on the 12th of September.

This week, on the 18th of September, the framework recorded over $905,000 in NFT revenues, a 204% increase over the preceding day. The total sales increased the next day slightly, reaching almost $906,000 on the 19th of September. The overall total sales declined dramatically the very next Tuesday in 2 weeks.

Specific NFL All Day NFTs have been auctioning more on Monday and Monday, and the ordinary sale cost is rising. For instance, on the 10th of September, the framework saw more than 10,900 NFTs purchased at a standard value of around $28 per unit. The next day, almost 29,400 NFTs were auctioned on the framework for a standard value of slightly less than $40 each.

A different approach

Dapper Labs has also been marketing its NFT gems framework on the actual NFL Network canal, with advertisements showing Kansas City Chiefs celebrity Patrick Mahomes. Therefore, it attempts to attract new users through compensated social media advertising.

NFL All Day takes a similar strategy to NBA’s Top Shot launch pad, which exploded into the public consciousness last year as the NFT industry grew in popularity. Both platforms transform existing highlight reels from every league into virtual gems, each with a limited amount of versions. An NFT is a cryptocurrency token that symbolizes ownership of a physical item, like a collector’s item or painting.

However, the NFL follows a different timetable than the NBA. Unlike the NBA, which has league matches during the week, the NFL plays most of its matches only on Sundays, with only a few games on Thursdays and Mondays. This allows Dapper to concentrate material and advertising on specific days while appearing to result in noticeable sales increases.