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Mean Girls is coming back but on Web3

Mean Girls (2004), an American high school comedy, could be trying to make a Web3 revival, according to recent trademark documents filed by Paramount Pictures, which reveal strategies to broaden the product into tokenized collectibles.

According to certified trademark lawyer Mike Kondoudis Twitter, Paramount Pictures submitted two registered trademarks for the teen movie starring retired Disney starlet Lindsay Lohan on September 7.

The brand applications include downloadable video content with artwork verified by NFTs and downloadable digital products such as crypto gems and NFTs. Relocating and obtaining application tokens, NFTs, and the application also covers crypto-collectibles.

Mean Girls is a 2004 high school classic film spawned a sizable cult following, inspiring countless fan-created memes and response GIFs. It’s regarded to be among the most quotable films ever made, and each year, on October 3rd, a global Mean Girls Day is observed.

The application comes just after Viacom International submitted a comparable trademark registration to broaden The Ninja Turtles’ product line into the digital world.

A trend in the NFT world

The number of businesses registering trademarks for blockchain-based collectibles, NFTs, or the virtual world is increasing.

The amount of trademarks submitted within the Web3 universe is on track to exceed 2021, as even more businesses rush to safeguard a part of this Web3 trend.

Businesses and individuals submitted well over 3,600 registered trademarks for virtual currencies and blockchain systems with the USP and Trademark Office as of the 31st of August, as per statistics collected by intellectual property advocate Mike Kondoudis last Tuesday, especially in comparison to 3,516 in the entirety of 2021. Furthermore, Kondoudis stated that the number of NFT requests had nearly doubled to more than 5,800 this year compared to only 2,087 last year and that the number of trademark documents related to the Metaverse and Web3 had nearly doubled to almost 4,150.

Latest trademarks within the virtual world and NFT space include everything from deluxe designer labels like Hérmes to Sony Music Entertainment’s music label and even to race car label Formula One.

According to Dune Analytics, more excellent brand names like Tiffany & Co., Adidas, Dolce & Gabbana, Gucci, and Nike have already managed to amass a merged $260M from NFT revenues, causing NFT acceptance an extraordinarily lucrative and valuable addition to established brands seeking to grow into Web 3.

Ali Raza

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