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Ella Fontanals-Cisneros NFTs are going to be sold on LiveArt

Ella Fontanals-Cisneros, some significant collector with holdings ranging from Latin American craftsmanship to visual art to clip art, has entered the NFT fray. Projects from her selection of over 2,000 items will be 3D scanned and turned into some NFT fortune-telling card deck, hence the title NFTarot.

On the 6th of October, the first fourteen NFTarot tokens of some 44-card boards will be available on LiveArt, some Web3 craft framework. Half of these cards feature art by Gustavo Perez Monzon; some Cuban artists were praised for introducing artwork to his nation through geometrical illustrations and infrastructure created with cables and stitching. The remaining seven cards feature the projects of Glenda León, another Cuban artist who works for her motion pictures.

The creatives who developed the original projects will receive a share of the royalty payments from these NFT revenues. At the same time, the large percentage of the funds raised will go to her titular foundation, widely recognized as CIFO, to endorse its artist design and construction and assistance programs.

The auction will kick off Cisneros’ new proposal, eDigital.ART. According to the press statement, eDigital.ART seems to be a new NFT venture that links collectors to projects by creatives symbolized in the prestigious Ella Fontanals-Cisneros selection.

A great alternative

According to Fontanals-Cisneros, the partnership with eDigital.ART expands on her lifetime mission of advocating for Latin American creatives and raising global awareness of their techniques. They will not only broaden the scope of hoarders for these creatives by using the NFT layout, but they may also enhance the effect of the significant assistance that CIFO offers to the various Latin American artists and help creatives through the continuing royalties made possible by NFTs.

It is such a brilliant method for Fontanals-Cisneros to derive wealth from her selection, which contains works by artists such as John Baldessari or Olafur Eliasson, along with Rafael Lozano-Hemmer or Vik Muniz, in addition to Lygia Clark or Luis Camnitzer. She made a 2018 announcement that she planned to consider donating 400 projects from her selection to the Spanish nation, but that arrangement was immediately canceled after the ruling party changed. Fontanals-Cisneros collaborated with Ars Electronica this year to establish a new award program to assist talented Latin American artists who work with advanced technologies.

Ella Fontanals-Cisneros declared nearly two years ago that she would donate 400 masterpieces to the Spanish nation to create an exhibition of Latin American craftsmanship in Madrid, defying current developments in which top art lovers have established their museums rather than donating their assets to large institutions. According to the Spanish daily paper El Pas, those proposals have been canceled. She told reporters she opted to cancel the charity because of a dispute with the new Spanish culture chancellor and worries about how the paintings would be showcased.

Ali Raza

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