Doritos launches a metaverse experience on Decentraland (MANA)

Major companies from all industries have continued joining the crypto industry in one way or another, following the end of the crypto winter at the start of 2023. The latest example of this is Doritos, which just announced that it is coming to Polygon (MATIC), while it has already launched its metaverse experience in the Decentraland (MANA) ecosystem.

According to the company, the Dorito Triangle Metaverse Studio is welcoming towards both non-crypto users and crypto industry’s natives. The event will launch on February 8th, and it will last until February 10th.

What does the new metaverse experience have to offer?

The experience will allow Doritos users to create their own NFT avatars. They will represent them in the game, and players can customize them, and add different skins, clothing, hairstyles, and even shoes, and numerous other accessories.

After users write their name against the avatars — which are available in 3D — they can start the experience. The project allows users to explore the triangle tower on the second floor. Players can also collect playing points which allow them to become eligible to win one of two NFT avatars. One of them is a mash of Clone-X #12118 by RTFKT, with Takashi Murakami and Meebits #24 created by Larva Labs.

Apart from that, the firm has also prepared 8 free wearables, which it also intends to give away. Four of them will be unlocked, while the other half will remain locked. There are also 2 custom gaming rigs by BRParadox, and all of these rewards will be minted on Polygon’s blockchain.

With this move, Doritos has joined a number of other major names, such as Starbucks, Reddit, and Cymbiotika, among other mainstream brands that launched NFTs by teaming up with the L2 Ethereum scaling protocol.

Polygon’s co-founder and CEO, Sandeep Nailwal, recognized Doritos’ new membership on Polygon, stating that the network continues to grow rapidly.

OMG!! What??@Doritos launched #DoritosTriangle metaverse on @0xPolygon! 🤯

The reach of Polygon in the mainstream is mindboggling 🔥 https://t.co/m50EVuEcO0

— Sandeep | Polygon 💜 Top 3 by impact (@sandeepnailwal) February 3, 2023

Doritos will also allow the fans to have its NFTs for free, which has been a popular practice among brands that are looking to build relationships with people in Web3.

Polygon continues to attract major players

Polygon has grown to be the go-to network for mainstream companies that want to engage with blockchain technology, which was likely the result of its infinite scalability and low cost. Both of these aspects have been a problem on Ethereum for years, but Ethereum is still used thanks to its strong security features.

Another recent member on Polygon who joined amid the flurry of Web3 firms is Justin Khan’s NFT gaming marketplace called Fractal. Before that, the project y00ts, originally launched on Solana, decided to migrate to Polygon in December 2022.

As soon as 2023 had started, January 6th brought Mastercard’s launch of a Web3 incubator program for artists. These are only some of the most recent examples of major firms that joined Polygon, which will likely inspire many others to do the same.